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How to invite a coach or consultant to your podcast
Coaches and consultants live on visibility, so a podcast should be an easy yes. The hesitation underneath it is real though: they are wary of handing over the whole method for free to a room that then never hires them.
You take that fear off the table by inviting the story and the philosophy, not the step-by-step playbook, and by promising to point listeners back to their work. Do both and the ask becomes something that helps them instead of draining them.
Part of the guide: How to book podcast guests
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Fill these in and the invite below rewrites itself.
Subject
The thinking behind how you help leaders have hard conversations
Hi Dana,
I host The Build, and I want to have you on to talk about the philosophy underneath your work, the thinking behind the way you help leaders have hard conversations.
I know the worry with a podcast is giving the whole method away for free. That is not what I am after. I want the story of how you arrived at your approach, the belief that makes your work different, the kind of thing that makes managers stepping into their first big role want the full version from you directly. And I will send people your way, clearly, at the top and the end.
One remote recording, about forty minutes, on your schedule. I am glad to send the questions ahead so you can decide exactly how much you want to open up.
Would you be open to it?
Thank you, Jordan
Why this one gets a yes
- It names the real hesitation out loud, the fear of giving the method away for free, and takes it off the table. Naming the objection is more disarming than pretending it does not exist.
- It invites the story and philosophy instead of the playbook, which is both easier to say yes to and better content than a how-to walkthrough.
- It promises to point listeners back to their work, clearly and up front. That turns the episode from a giveaway into a way to reach new clients.
Common questions
How do I convince a coach or consultant to be on my podcast?
Address the fear they are not saying out loud: that a podcast means giving their method away for free. Invite the story and the philosophy behind their work instead of the step-by-step system, and promise to point listeners toward their paid offerings. Once the giveaway worry is gone, most coaches want the visibility.
Won't a coach worry about sharing their method for free?
Usually, yes, and it is the main reason they hesitate. The fix is to invite what they can share generously: the thinking, the story, the belief that shapes their approach. Make clear the episode sends people to their work rather than replacing it, and the worry mostly disappears.
Should I let the guest promote their services on the episode?
Yes, and say so in the invite. For a coach or consultant, a clear chance to point listeners toward their work is often the whole reason to come on. Tell them up front you will introduce their offerings at the top and the end, and you remove the biggest reason they might pass.
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