Podcast guest pitch templates

Invite a CEO or executive

Busy, guarded, over-invited. This gets read because it is specific.

Invite a founder

They have told the win story a hundred times. Ask for the other one.

Invite an author

Mid-launch and tired of the same five questions. Offer a real conversation.

Invite an expert

"Share your expertise" is the ask they ignore. Name the one question instead.

Invite an investor

They see the pattern across a portfolio. Ask for that, not a hot take.

Invite a doctor

They guard their credibility and their scope. Show you respect both.

Invite a professor

Academics want their research to reach real people. Offer to be the bridge.

Invite a marketing leader

They can smell a template. Be specific about the campaign you admire.

Invite a nonprofit leader

Time-protective and mission-driven. Frame it as reach for the cause.

Invite a coach or consultant

Wary of giving the method away. Invite the story, point people to their work.

The guest invitation email

The one to start with. Warm, specific, and short enough to get read.

The LinkedIn DM

Short, skimmable, one hook. The DM that actually gets a reply.

The cold outreach email

No prior relationship. This earns attention with one real reason and a tiny ask.

The B2B guest email

For business shows. Name who is listening and the real conversation you want.

Ask a LinkedIn connection

You are already connected. This uses the warmth instead of wasting it.

Reconnect with an old contact

Haven't talked in years? The podcast is the reason to reach out.

Ask someone you know well

A friend or close colleague. Warm, but with a real ask so it actually happens.

Ask a past guest back

They already had a good time. Reference the first episode, give a fresh reason.

Ask for an introduction

Someone you know knows your dream guest. Make the intro one easy forward.

Re-invite a past no

They passed once. A fresh reason and zero guilt reopens the door.

Follow up when they go quiet

The interested-then-silent guest. Usually just buried, not gone.

The first follow-up

No reply yet? One warm nudge that carries the next step.

Confirm the recording

Lock in the date, link, and length. Fewer no-shows.

Thank-you after recording

Sent right after recording, while the conversation is still warm.

Ask them to share

Episode is live. Hand them the link and the caption.

The guest prep email

Sent before recording. A relaxed guest gives you better tape.

Decline a guest pitch

Someone pitched to be on your show. A kind, quick no beats silence.

Reschedule a recording

You or they need to move it. Apologize once, offer times, done.

After a guest no-show

They missed the recording. Warm, no guilt, easy rebook.

Say yes to a pitch

An inbound you like. Accept warmly, hand over the next step.

Send their clips

Episode is live. Deliver the link, caption, and clip, ready to post.

Ask for the next guest

Right after recording. Ask who else you should have on.

Listener to guest

Quote the review, invite the fan, fill the calendar.

Pitch yourself as a guest

Short, three real topic ideas, and proof you actually listen.

Pitch on LinkedIn

A few lines, one idea, and proof you read their feed.

The follow-up nudge

The second note that restates one idea and gets the reply.

You got invited

Say yes well, ask the focus, and settle the date in one line.

Pitch with no reel

First-timer friendly: lead with the idea, offer a short sample.

The sponsorship pitch email

Leads with why your audience is their customer, not "let's partner."

Pitch a brand you use

You already recommend it for free. Turn that into a sponsorship.

Pitch with a small show

Stop apologizing for the download count. Sell the tight, trusting room.

Send your media kit

The short email that carries the kit and points at the number.

Follow up a sponsor

Three days of silence isn't a no. Hand them the easy yes again.

Answer an inbound sponsor

A brand emailed you. Reply fast, send numbers, qualify the fit.

Pitch a performance deal

Too small for CPM? Offer pay-for-performance so the brand risks little.

Write the ad read

One point, listener problem first, and the code said twice.

Negotiate your rate

A lowball came in. Hold the number, move the scope.

The sponsorship recap

Sent within five days. Numbers, a listener quote, and the next move.

Renew a sponsor

Won before the flight ends. Frame round two as an upgrade, not a repeat.

Re-engage a past sponsor

Ran with you months ago. Lead with the results, bring a new reason.