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How to pitch a specific brand to sponsor your podcast
There is a brand you already use and talk about on the show, and nobody is paying you for it. That is the easiest sponsor you will ever land, because the recommendation is already real and your audience has already heard you make it.
The pitch that works names the product, says why you reach for it, and shows the brand that your listeners are the people who buy what they sell. You are not asking for a favor. You are pointing at a fit that already exists.
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Subject
Why I keep recommending Notion on The Build
Hi Dana,
I host The Build, a show for early-stage founders, and I already use Notion every week. I bring it up on air without anyone paying me to, because it is the first tool I set up for every new project.
Here is why I am writing to your team specifically. The people who listen are the same people reaching for what you make, and when I mention something I actually use, they go buy it. They trust a host read far more than a pre-roll they can skip.
I would like to turn this into a real host-read sponsorship. I can send a short media kit with the download numbers, who my listeners are, and two package options to choose from. Would it be worth a quick look?
Thank you, Jordan
Why this one gets a yes
- It leads with a recommendation you already make for free, which is the most convincing proof a sponsor can get that the host read will sound real.
- It names the specific product and the reason you reach for it, so the brand can tell this went to them and not to every company in the category.
- It ties your audience to what the brand sells, then asks only for a look at a media kit. The small next step is what earns a reply.
Common questions
How do I pitch a brand I already use to sponsor my podcast?
Lead with the fact that you already recommend it, unpaid, on the show. Name the specific product and the real reason you reach for it, then show the brand that your listeners are the people who buy what they sell. Close with a small ask, a look at your media kit, rather than a request to partner. The unpaid recommendation is your strongest proof, because it tells the sponsor the host read will sound like you mean it.
Should I mention that I recommend the product for free?
Yes, that is the whole hook. A brand knows the difference between a host who actually uses the product and one reading a script for the check, and the first kind converts far better. Saying you already talk about it unprompted tells them the sponsorship is buying something real, not manufacturing it. Just keep it true, because a host read only works when the enthusiasm is.
Who do I send a cold brand sponsorship pitch to?
Aim for whoever owns influencer, creator, or podcast partnerships, and failing that, marketing. On a smaller brand, the founder or head of marketing often reads it themselves. Skip the generic info@ address when you can, find a real name, and send a short, specific note to one person rather than a form blast to the company.
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