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How to send a podcast guest their clips and assets
The day an episode goes live is the one day your guest is most likely to post about it, and the thing that stops them is friction. They open your email, find a bare link and a "feel free to share," and quietly plan to get to it later. Later rarely comes.
Beat that by delivering everything ready to go in one place. The episode link, a caption they can paste as is, and a short clip already sized for their feed. Lead with thanks, make sharing a copy-and-paste, and the post that would have slipped actually happens.
Part of the guide: How to book podcast guests
Make it yours
Fill these in and the invite below rewrites itself.
Subject
Your The Build episode is live, Devon
Hi Devon,
Our episode is live and it turned out great. Thank you again for the conversation. Everything you need to post is right here, ready to go.
The episode: https://thebuild.fm/episodes/devon
A caption you can copy as is, change, or ignore: "I joined The Build to talk about the messy middle of scaling a team. If you have ever had to make a hard call with half the information, this one is for you."
And a short clip pulled from the best moment, sized for your feed: https://thebuild.fm/clips/devon-hiring. Drop it straight into a post and it plays on its own.
You do not have to share any of it. You already gave me the best part by showing up. This is just here in case you want it, all in one place so nothing is a hunt.
Thank you, Jordan
Why this one gets a yes
- It delivers the assets, it does not just request a share. Link, caption, and a ready clip in one email mean the guest has nothing left to make or find.
- It leads with gratitude. Thanking them before anything else keeps the email feeling like a gift you are handing over, not a chore you are assigning.
- It includes a clip sized to post. A guest will drop a finished audiogram straight into a feed far sooner than they will go build one from a raw link.
Common questions
What should I send a podcast guest when their episode goes live?
The episode link, a ready-to-post caption, and a short clip or audiogram sized for their feed, all in one email. Lead with thanks. The more finished the assets are, the more likely the guest is to share, because you have removed every step between wanting to post and posting.
Should I make the clips for my guest or let them pull their own?
Make them. A guest who has to cut their own clip almost never does, no matter how good the episode is. Hand them a finished audiogram and a caption they can paste, and you turn sharing from a project into a ten-second action. It is the highest-return thing you can do for reach.
How do I ask a guest to share without being pushy?
Deliver the assets first and keep the ask soft. Give them the link, the caption, and the clip, then make clear there is no obligation. When everything is ready and the pressure is off, the guests who are proud of the episode share it gladly, and the ones who do not still feel good about you.
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