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Podcast guest outreach: the LinkedIn message template
A LinkedIn DM lives or dies on length. Nobody reads a five-paragraph pitch in a message window, so the whole invite has to fit in a glance: one specific hook, one clear ask, an easy yes.
The move is to name the exact post or idea that brought you to their profile, then get out of the way. Warm, short, and specific beats long and polished every time in a DM.
Part of the guide: How to book podcast guests
Make it yours
Fill these in and the invite below rewrites itself.
Subject
Quick one about your hiring your first salesperson post
Hi Sam,
Your post on hiring your first salesperson stuck with me. I host The Build for early founders, and that is exactly the conversation I want more of on it.
Would you be open to coming on? One remote recording, about forty minutes, and I will work around your week. I am glad to send a few questions ahead so you know where it is headed.
No pressure if the timing is off. If it is a yes, I will make the rest easy.
Jordan
Why this one gets a yes
- It is short enough to read in the message preview, which is the only length that works in a DM.
- It leads with the specific post that brought you there, so it reads as a real reaction instead of a mass message.
- It carries one clear ask and an easy out. A DM that can be answered in one line gets answered.
Common questions
How long should a LinkedIn message to a potential podcast guest be?
Short enough to read without scrolling, roughly three or four sentences. A DM is not the place for a full pitch. Name the specific reason you are reaching out, make the ask, and leave the details for after they say they are interested.
What should a LinkedIn podcast invite say?
One specific hook and one clear ask. Name the post or idea of theirs that made you reach out, say who your show is for, and ask if they are open to coming on. Add the time commitment in a single line and give them an easy out so the yes feels low-stakes.
Is LinkedIn a good place to invite podcast guests?
It is one of the best, especially for people you are already connected to or whose work you have been following. The key is to keep it short and specific. A LinkedIn message that reads like a real reaction to their work gets far more replies than a formal email that reads like a pitch.
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