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How to invite a marketing leader to your podcast
A marketing leader can spot a template in the first line, because they have written a thousand of them. The generic invite, the one that praises their 'thought leadership' and asks for 'insights,' goes straight to the archive.
The one that gets read names a specific campaign of theirs and asks about the part that never makes the case study. Show them you paid attention to the actual work, and you have already done what most pitches never do.
Part of the guide: How to book podcast guests
Make it yours
Fill these in and the invite below rewrites itself.
Subject
How you actually pulled off the rebrand you led at Northwind
Hi Priya,
I host The Build, and I want to talk with you about the rebrand you led at Northwind. Not the case-study version with the tidy results slide, but the part where it almost did not work, the call you made that everyone questioned, the thing you would do differently now.
You get pitched constantly, so I will be straight about why you. Most marketing interviews stay at the level of tips anyone could give. I want the specific decisions behind the rebrand you led at Northwind, because early founders doing their own marketing are trying to make calls like that with a fraction of the budget and no one to ask.
One remote recording, about forty minutes, on your calendar. I will send the questions ahead so you can see exactly where we are going.
Would you be up for it?
Thanks, Jordan
Why this one gets a yes
- It names a specific campaign, not their 'expertise,' so it cannot be mistaken for the template they get ten times a week.
- It asks for the messy part behind the polished case study, which is the conversation they rarely get invited to have and often want to.
- It is honest about why them and offers questions ahead. Being straight with someone who reads pitches for a living earns more trust than any amount of flattery.
Common questions
How do I pitch a marketing leader to be a podcast guest?
Be specific about the work of theirs you want to dig into. A marketing leader reads pitches constantly and can tell a template from a real invitation in one line. Name an actual campaign or decision, ask about the part that never makes the case study, and keep the time commitment small and clear.
What makes a marketing executive say yes to a podcast?
A conversation they have not already had a hundred times. Most interviews ask for the same general tips, which is why the specific ones stand out. When you show you studied a particular campaign and want the real story behind it, you are offering them something more interesting than another surface-level Q and A.
Should I compliment their work in the outreach?
Be specific or skip it. 'I love your work' reads as filler to someone who hears it daily. Naming the exact campaign and the exact decision you admire proves you paid attention, and that specificity does far more than any general praise.
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