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How to ask for a podcast guest introduction or referral
The warmest way to reach a guest is through someone who already vouches for you, and the reason more hosts do not use it is that they make the intro hard. They ask for a favor without doing any of the work, so the contact has to figure out what to say, and the request quietly dies in a drafts folder.
You fix that by doing the writing for them. Say clearly who you want to meet and why, then hand over a short blurb they can forward as-is. When the whole favor is one copy-paste, people say yes, because you made it easy to look generous.
Part of the guide: How to book podcast guests
Make it yours
Fill these in and the invite below rewrites itself.
Subject
Small ask: would you introduce me to Dr. Lena Ortiz?
Hi Priya,
I am booking guests for The Build, and Dr. Lena Ortiz keeps coming up as exactly the person I want. I saw you two are connected, and a warm intro from you would mean far more than me landing in their inbox cold.
No pressure at all, and only if you are comfortable vouching. To make it easy, here is a blurb you can forward straight to them:
"I know Jordan, who hosts The Build. They would love to have you on to talk about how you scaled support without losing the personal touch. It is one remote recording, about forty minutes, and they are great to work with. Want me to connect you two?"
Change anything that does not sound like you. And if this one is not a fit for you to pass along, no worries at all.
Thank you, Jordan
Why this one gets a yes
- It hands over a ready-to-forward blurb, so the whole favor is one copy-paste. The easier you make the intro, the more likely your contact actually sends it.
- It gives the contact two clean exits: only if you are comfortable, and no worries if it is not a fit. People make intros far more readily when refusing is just as easy.
- It says plainly why the intro beats a cold email, so the contact understands the specific value of their vouch instead of feeling used for their connections.
Common questions
How do I ask someone to introduce me to a podcast guest?
Name the person you want to meet, say why the intro matters, and hand your contact a short blurb they can forward without editing. The reason intros stall is effort: if your contact has to compose the message, it waits. Do that writing for them and the favor becomes one click, which is a click people are happy to make.
What should the forwardable blurb include?
Who you are, what your show is and who it reaches, the one thing you want the guest to talk about, and the small time commitment. Keep it to a few sentences your contact can paste as-is. Invite them to tweak it so it sounds like them. The goal is to remove every bit of work between their good intention and the send button.
Is it okay to ask for an intro if the guest does not know me?
Yes, that is exactly when a warm intro is worth the most. The whole point is borrowing your contact's credibility so you are not arriving as a stranger. Just give them a real out, and only ask people who actually know the guest well enough to vouch. A forced intro helps no one and can cost you the relationship.
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